Client Case Studies & Success Stories
Market Takeover in less than 13 months with Local Ads & Strategic Paid Search

Industry

Clients, Consumer Retail, Hospitality, Travel & Tourism

Services

Local & Google Ads, Organic SEO, Web CRO, Geofencing

Campaign Journey

12 Months

Client's Goal

Goals was simple in mind, more complicated approach in reality. Our client offered a high-quality service with a good social media following, but the online store didn't have traffic needed to be a valued place to purchase products. Lastly, the client wanted to be the top ranked local business in their specific area on Google Maps and Bing Maps based on ratings and SEO.

AO Solution

We developed a unique Conversion Rate Optimization plan and full omnichannel approach to try and convert their existing traffic into sales, and track data why the 'abandoned cart' statistics were high. Agent Optimized set up multiple Google Business accounts specific to each service the client offered, and used geofencing to cast a net around a 3 mile radius. All local ads, and paid search ads, were operating in a small area to capture neighborhoods in proximity. Additional ads were launched in distant cities around the United States to high population areas people would like travel from in the specific time of year: New York, Canada, California, Colorado, Tennessee, Maryland, Virginia, and New Jersey.

Market Challenge

Watersports and travel based company new to market in South Florida. Highly saturated and over 20 retail competitors in a 5 mile radius. Our challenge was to create engaging media and brand creatives used in conjunction with ads to bring people to sanctioned events. The second major challenge is the client is dependent on weather, cancellations, and delays where ads budget can become exhausted quickly. The company just set up their additional retail store at an expense of $100,000.

Results

We first met with the client in 2020, and now the client's retail business is #1 Ranked on local searches for their niche within a 3 mile-radius. The e-commerce store has increased from 4,829 visitors (ending 2022) to 12,988 visitors (ending 2023). This equates to an increase in 169% visitor base. The number of sessions grew from 6,067 to 15,864 in 2022 and 2023, respectively; an increase in 161%. The total cost of the ad campaigns were $780 per month, and $1200 per month in local advertising and hosting events. Overall revenue has increased an additional $82,500 per year.

View More Case Studies & Client Stories

Realtor Sold an additional $8 Million in Gross Homes sales last year with a new Marketing Strategy and Lead Generation Funnels

Realtor Sold an additional $8 Million in Gross Homes sales last year with a new Marketing Strategy and Lead Generation Funnels

Determined to establish a strong online presence, capture high-value leads, and ultimately achieve significant sales growth, the realtor partnered with Agent Optimized. We conducted an in-depth marketing audit, revealing the client’s website received minimal organic traffic and their Google Ads campaigns weren’t targeted effectively. This meant potential buyers searching online simply weren’t finding the realtor. We knew a data-driven approach, focused on a multi-pronged strategy, was needed to maximize reach, engagement, and conversion.

Generated $138,000 in increased sales by building a new web-based POS and client reservation platform; combined with Google Ads strategy

Generated $138,000 in increased sales by building a new web-based POS and client reservation platform; combined with Google Ads strategy

Agent Optimized responded with a comprehensive solution that transformed the client’s business. We designed and built a modern, web-based POS system, replacing their outdated relic with a user-friendly interface that simplified transactions and provided valuable sales insights. This, coupled with the development of a dedicated online reservation platform, empowered customers to seamlessly book appointments directly through the client’s website, eliminating the need for phone calls or back-and-forth emails.

Event management company streamlined their core processes by implementing a digital eco-system

Event management company streamlined their core processes by implementing a digital eco-system

Client was operating as their event management using an ‘old-school’ process for their hospitality clients. The main challenge is budgeting $1500 to $2,000 per print cycle (2 to 3 per event) and having last minute changes causing issues with their service. We were tasked with providing a technical suite of tools to create digital workbooks using SharePoint and Google drive platforms for front-end and back-end users, and implementing this within 60 days.

Real estate brokerage added 700+ new agents and $100,000+ per year through Google Ads

Real estate brokerage added 700+ new agents and $100,000+ per year through Google Ads

The existing strategy in place was costing the company nearly $40,000 per month for marketing efforts. Unfortunately, they were struggling to penetrate the market against ‘Big-Box’ brokerages. More specifically, the previous marketing firm was operating on a budget of nearly $10,000 per month with less than a 2% overall engagement rate.